FHADIMAC Digital Marketing

Client Overview:

• Client: FHADIMAC

• Industry: Healthcare

• Size: Non-Profit Organization

• Target Audience: 

  • People with Diabetes

  • People with Cardiovascular Diseases

  • People at risk

  • Family of people with chronic diseases

  • Donors to their fundraising campaign.

 

The Challenge:

As a non-profit organization, FHADIMAC relies on its fundraising campaign each year. However, it has struggled to raise funds in the past because it lacks an online presence. 

 

The Process:

After finding a few channels to raise money, I joined the team to help with social media marketing. After seeing the struggles, I ended up offering email marketing support to help them reach more donors who shared the same beliefs. 

 

The Solution:​

• Determine a calendar to plan for the fundraising campaigns.

• Determine a calendar to keep their audiences informed about what they are accomplishing. 

• Created engaging social media posts.

• An email campaign to push more for their fundraising campaigns.

 

Implementation:

• Copyright emails for their campaigns

• Design posts and videos for their Social Media. 

 

Results:

• Increased their followers on their social media platforms. 

• Educate more people about diabetes and cardiovascular diseases.

• Tripled the funds they raised in 2023.

​

​

​

​

​​