Myrielle Pierre Social Media

Client Overview:

• Client: Myrielle Pierre

• Industry: Fashion

• Size: Fashion Boutique

• Target Audience: 

  • Women who are daring/Emancipated

  • Women who want dresses that are showstoppers

  • Women in their 20s and 30s (maybe even 40)

 

The Challenge:

We wanted to make a statement both on the runway and online for our fashion boutique. The designer's use of unconventional materials, such as inner tubes of tires, pieces of tree trunks, and other found objects, needs to be visually presented in a way that showcases her work through storytelling.

 

The Process:

I had the opportunity to work closely with the designer, and I was always impressed by all the pieces she put together. My role involved assisting the photographer in planning out shoots, and I also brought on board a copywriter who could effectively tell the stories we wanted to convey.

 

The Solution:

• Tell the story of each inspiration through pictures.

• Determine a calendar to plan for her events and sales.

• Created engaging social media posts.

 

Implementation:

• Design her Logo and Branding

• Design Posts and Layouts to showcase the clothes, jewelry, and accessories.

• Keep the branding consistent throughout the posts.

 

Results:

• Increase in sales.

• Increased followers.

• Creation of new products.

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