Strawberry Packaging

Client Overview:

• Client: Prophalab

• Industry: Pharmacy

• Size: Pharmeucitical Agency

• Product: Condom

• Target Audience: 

  • People who have sex

  • 16 - 35 years old

The Challenge:

Prophalab got this new condom that they wanted to brand to be able to stand out on the shelves. 

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The Process:

We decided to make our condom packaging different by using a bold color to stand out among the traditional black boxes on the shelves. For the inside of the small box, we hired an illustrator to create a unique design, provide directions, and show the users how to use it. 

 

The Solution and Implementation

• The Strawberry Condom needed red packaging to stand out from the other condom boxes. 

• Instead of 3 condoms in the small box, we decided to have 4

 

The Results

• Sales went up after the launch of the new package. 

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